You may like the scent of dog shampoo, but I’m not so sure your dog does. Our beloved labrador smelt of perfume only once, the day we picked up from the breeder. 5 years on, she has been smelling or her natural self, and we love it. We have never used any kind of shampoo on her. And as you may know, labs love to get dirty. Just a thorough hosing down. The only time we use any kind of soap is after she finds a stinky plie of poop to roll around in. THen it would only be the hand bar of soap we use ourselves.